These Are the Most Well-liked Paint Colours on Instagram for 2021

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A 12 months of sheltering in place has unquestionably remodeled all of us—and to not point out our properties. Now that decorators and purchasers alike have had time to aim the design and renovation tasks we’ve dreamt up over the previous 12 months, an image of how the pandemic has shifted our aesthetic priorities has began to emerge. And if Instagram knowledge compiled by is any indication, it might appear that everybody has been feeling a bit blue—at the very least so far as trending residence coloration palettes are involved.

Primarily based on hashtag utilization, it seems that Farrow & Ball’s Hague Blue is the It shade on Instagram, with the shade of deep blue-green racking up 46,589 hashtags. Hague Blue was removed from the one shade of blue to draw consideration on the social media platform. The second hottest paint was Stiffkey Blue, one other Farrow & Ball providing, which garnered 23,872 hashtags. Hale Navy from Benjamin Moore (11,314 hashtags) and Denim Drift by Dulux (10,322 hashtags) additionally made their manner into the highest 10.

Although’s methodology focuses solely on what’s trending with Instagram customers, there’s precise knowledge to assist what they’re seeing: Farrow & Ball CEO Anthony Davey just lately informed AD PRO that Hague Blue noticed year-on-year gross sales development of 250% in 2020, far outpacing the model’s 35% general development in 2020.

The love of blue additionally tracks with Farrow & Ball’s 2021 development predictions, launched final fall. Its reporting mentions a choice for “clear and timeless blues” like Stiffkey Blue, which “can have a soothing impact within the residence regardless of their cooler undertones.” Whether or not in well-lit areas of the house or rooms reliant on synthetic gentle, these kinds of versatile blues can evoke every part from “a extra formal and conventional” look to a “richer and extra luxurious” really feel, relying on the presentation.

Unsurprisingly, Instagram’s favourite paint is displayed in all kinds of inspiring contexts on the platform, from kitchen islands and bed room accents to fire mantles or picket furnishings. So in the event you’re nonetheless fascinated with the perfect shade for a consumer venture, a soothing blue shade certain looks like a straightforward option to rack up the likes. 

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