‘TAKEOFF’ set up by by weinberg & ben-ami at jerusalem design week
a flight to nowhere
at jerusalem design week 2021, inventive duo weinberg & ben-ami invited guests to flee on a flight to nowhere with an interactive set up known as ‘TAKEOFF’. the undertaking merged fantasy with actuality and performed with the need to journey greater than a 12 months after the outbreak of coronavirus.
positioned inside hansen home in jerusalem, the exhibit was composed of a deformed and mirrored plane inside. guests may sit down and chill out on genuine airplane seats and turn out to be the actors on the set of an imaginary simulation. handbuilt by weinberg & ben-ami utilizing wooden, stainless-steel, massive mirrors, carpet, airplane seats and home windows, the work sought to create an virtually ﬂawless phantasm of isolation from the setting. 4 particular person airplane models invited guests to bask in a state of consciousness, of levitation and self reﬂection, and total right into a stage of intermediate transitions.
pictures by dor kedmi & michael shvadron, courtesy of hansen home
amusing and misleading
individuals instinctively sit down, individually or in pairs, within the airplane seats awaiting them, with authentic airplane window panels enveloping them. as soon as seated, passengers’ personal reﬂection was revealed, quite a few instances. 4 meters broad spherical glass mirrors, one in entrance and one within the again, confronted one another at an angle of 45°, creating infinite reﬂections of an identical passengers.
the somber area was surrounded by a projection created by video artist zohar baranovitch. bluish skies and ﬂoating white clouds had been framed in spherical home windows (projected on curtains), and concurrently reﬂected within the object. the sound by itzik gil avizohar enclosed the complete drifting expertise within the set up.
blue skies and white clouds framed in spherical home windows
TAKEOFF follows weinberg & ben-ami‘s materials, visible, and experiential analysis into aviation and flight expertise. since 2018, the pair has launched into an experimental jet journey, used social media as a platform for broadcasting ﬁctional journeys, and even hand-cut and constructed a bit of an airplane mannequin in 1:1 scale.
with this work, weinberg & ben-ami search to recreate the strain generally current within the momentary group of passengers in-ﬂight. on the one hand, the expertise permits for a collective interplay of all kinds of individuals directly within the area. however, they aimed to recreate a really private and intimate expertise in every separate unit. in that method, they set up a discord similar to what happens these days in passenger ﬂights. TAKEOFF was on view in hansen home as a part of this 12 months’s design week in jerusalem from july 1-8, 2021.
TAKEOFF was composed of a deformed airplane inside
close-up view of the genuine airplane seats
mirrors create infinite reflections of the identical passenger
the set up performed with the longing to journey
actuality merged with fantasy
TAKEOFF was on view in hansen home throughout jerusalem design week 2021
location: hansen home, jerusalem
design: charles weinberg & shai ben-ami
video projection: zohar baranovitch
sound: itzik gil avizohar
occasion: jerusalem design week 2021
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edited by: lynne myers | designboom