Superstar Style Stylist J. Logan Horne Is Now Repurposing Designer Clothes as Residence Items
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Identified for dressing a formidable roster of celebrities, from Lindsay Lohan and Minka Kelly to mannequin Karolina Kurkova, Palm Seashore, Florida–based mostly stylist J. Logan Horne is retailoring his sights on the house with a brand new line of modern furnishings and decor.
Launching right now, J. Logan Residence is debuting with one inaugural product: the Block. Produced from repurposed males’s Gucci pocket squares, the slipcovered house accent can be utilized as a aspect desk, ottoman, or additional seating. “I’m attempting to reimagine how preexisting designer clothes and gadgets—which may in any other case sit on the shelf—can be utilized,” Horne tells AD PRO. “Consider it as sustainable house couture.”
The concept of making fashion-forward inside objects got here to Horne throughout the pandemic, when styling red-carpet seems to be for his celeb clientele was changed with profession uncertainty and loads of spare time. Whereas quickly dwelling in Jacksonville, Florida—the place he grew up—the type fanatic discovered inspiration doing what he loves most.
“The reality is that I’m a procuring addict,” Horne says with amusing. “There wasn’t a number of alternative to buy in Jacksonville, however The Actual Actual has all the time been an important useful resource for me.” The inordinate period of time spent scrolling the positioning proved fruitful: “I started noticing an inflow of males’s Gucci pocket squares and began fascinated by their measurement and form—and questioned who was even utilizing them at that time.”
Horne rapidly snapped up the designer treasure trove and commenced considering the altering panorama of menswear equipment, questioning what would develop into of different unworn gadgets similar to designer ties, scarves, and outsized handkerchiefs. “Homes like Gucci and Hermès pleasure themselves on designing equipment with wealthy, vibrant, and enjoyable patterns—they’re absolute dialog starters,” he says. “All that magnificence doesn’t need to go to waste, and this can be a method to incorporate these items again into your life.”
Though the primary assortment of one-of-a-kind Blocks—priced round $2,975 every—is made completely of silk and cotton Gucci pocket squares, Horne’s forthcoming line of house decor will incorporate items from different European vogue homes. Subsequent limited-quantity merchandise—like a collection of throw pillows constructed from classic Hermès placemats—are deliberate to debut as month-to-month drops and can differ in worth.
“Individuals are repurposing issues [in fashion] on a regular basis, however not typically in ways in which pay tribute to the unique design in an unaffected means,” says Horne, who has all his merchandise constructed in and round Palm Seashore. “I wish to showcase these iconic prints and the artistry behind them by way of what I hope, over time, will develop into a completely sustainable assortment.”