stay the transition — PJ natuzzi on friendship, complicity and design

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NATUZZI AND THE CIRCLE OF HARMONY

 

three years in the past, pasquale junior natuzzi — higher referred to as PJ natuzzi — took over the inventive course of natuzzi, the apulian firm his father based in 1959. shifting the main focus from the product to the expertise, PJ’s quest is to share with the world the mediterranean way of life, one that’s deeply rooted in nature, hospitality and concord. ‘at natuzzi, we have now at all times believed in a holistic imaginative and prescient on concord, which is each a sense but additionally a inventive expression of magnificence that resonates by means of our merchandise,’ he advised us when he first launched the circle of concord.

 

following each the velocity and scale of modifications we have now been confronted with on so many fronts prior to now 12 months and a half, PJ natuzzi invited eight designers to translate this sense of fixed change and transition in the direction of the unknown. expressed within the motto stay the transition, the brand new idea of concord takes into consideration home areas and the way they need to adapt to completely different features which may facilitate the transition into the brand new regular. ‘the power to embrace evolution and alter and to be enriched by this evolution is an inherent intuition in mediterranean tradition, an inexhaustible supply of inspiration for our collections,’ he continued.

live the transition — PJ natuzzi on friendship, complicity and design
studio marcel wanders

 

LIVE THE TRANSITION

 

for the second 12 months in a row, PJ natuzzi has invited designboom to witness what the circle of concord is about, and the way he believes that forging relationships, creating new friendships and sharing each ardour and love for tasks leads to trustworthy and related merchandise. whereas in apulia, we sat down with PJ the place he launched the gathering and skilled first-hand the heat round the circle of concord.

 

keep tuned as we unveil natuzzi’s stay the transition assortment that includes designs by marcel wanders studio, sabine marcelis, formafantasma, lorenza bozzoli, marco piva, elena salmistraro, patrick norguet and massimo iosa ghini.

live the transition — PJ natuzzi on friendship, complicity and design
PJ natuzzi

 

INTERVIEW WITH PJ NATUZZI

 

designboom (DB): this 12 months, you’re opening a brand new chapter of the circle of concord. what are the frequent factors and the variations between what you offered final 12 months and this 12 months?

 

PJ natuzzi (PJ): the circle of concord is all about analysis for experimentation along with discovering completely different abilities. we have now a need to find range on this world and mix it with our ecosystem. we nurture these variations to create one thing particular, one thing distinctive, one thing that may make individuals joyful by simply seeing it, by simply dwelling it.

 

one thing that retains being fixed on this circle of concord is the general feeling of creativity, friendship, concord, joint analysis, and experimentation. the principle distinction, after all, is that yearly I attempt to discover new names, new abilities, new mates, new designers, new creatives to work with us. and the subjects that we bear in mind to drive this evolution additionally evolve over time. this 12 months we wished to make the transition, stay the transition, and the entire assortment actually talks in regards to the transition.

live the transition — PJ natuzzi on friendship, complicity and design
sabine marcelis and PJ natuzzi

 

DB: how is the gathering approaching the ‘transition’ theme?

 

PJ: transition is unquestionably a relentless in our lives — however it actually is a frame of mind. within the transition you’re stimulated and taught to higher perceive the ecosystem by which you’re shifting. this 12 months we tried to know natuzzi’s position on this new period we’re all dwelling, discovering new tendencies, and discovering new methods of dwelling our each day lives in our properties. inside this circle of concord, and the brand new stay the transition assortment, we pointed at 4 principal subjects: movement or shifting objects and the way actions in our properties might help improve our each day lives; multifunctionality or having objects that may reply to completely different wants inside completely different occasions of the day; small house dwelling, as we’re increasingly more making an attempt to optimize and maximize the areas by which all of us stay; and the way wellness can set new requirements into product design, not solely by means of wellness features, but additionally by means of shapes, colours and varieties that may nurture a way of effectively being. general, our intention was to reap new subjects for the world of inside design that might be significant inside this transition.

live the transition — PJ natuzzi on friendship, complicity and design
photographer alistair taylor-young, elena salmistraro and PJ natuzzi

 

DB: historically, properties within the mediterranean have seen many individuals of the identical household stay collectively in the identical areas. it implies that multifunctionality and pragmatism have been current all through the historical past of this area. in a manner, what we now assume is a brand new development has truly been a part of human improvement for hundreds of years. how is your new assortment associated to this custom? and the way have you ever been capable of translate these options into our contemporaneity?

 

PJ: I consider that we’re all drawn to human centered design, not solely as an final result, that means merchandise that improve individuals’s lives at their finest, but additionally a technique of designing, researching and improvement, which is extra human, with a greater tempo, and extra sustainable on a 360º standpoint. the mediterranean taught us a brand new way of life by which issues may be executed extra harmoniously. having nature as a supply of inspiration, but additionally nature as an ecosystem that we ought to be dedicated to, leading to us being sustainable with our design pondering. the mediterranean provides us all this inspiration that we discover very related within the inventive course of. and within the meantime, it’s actually setting new habits, that increasingly more persons are making their very own. nature, concord, sustainability — what natuzzi desires is to make individuals’s lives higher. this combine could be very natural in  the mediterranean tradition.

 

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