Research: Newspaper circulation income surpasses promoting
NEW YORK (AP) — For the primary time in 2020, the newspaper trade earned more cash from circulation than promoting.
But like lots of the different benchmarks famous this week by the Pew Analysis Heart within the first of a sequence of experiences on the state of the information media, that is not essentially excellent news.
Circulation income, from individuals shopping for digital or print subscriptions, reached $11.1 billion in 2020, Pew mentioned. The newspaper trade reported $8.8 billion in advert income final 12 months.
In 2006, within the early phases of the web consuming away on the trade, newspapers reported $49.3 billion in promoting income. Circulation income in 2006 was a lot the identical because it was final 12 months.
Pew’s estimate of weekday newspaper circulation, which is difficult by the transfer to digital and a few totally different reporting sources, was 24.3 million final 12 months. Twenty years in the past, it was 57.8 million.
Newspaper newsroom employment stood at 74,410 in 2006, the final 12 months that determine grew over the earlier 12 months. In 2020, there have been 30,820 individuals in newsrooms.
The median wage for editors final 12 months was $50,010, or $2,104 lower than it was in 2012, Pew mentioned.
The place’s the expansion? Earlier this 12 months, Edison Analysis and Triton Digital estimate 41% of People aged 12 and up had listened to a podcast prior to now month, up from 9% in 2008.