Pharrell Williams’s Streetwear Line Launches a Assortment of Pillows
Pharrell Williams has at all times been recognized for his eclectic and trendsetting model. The Grammy-winning producer and singer launched the streetwear manufacturers Billionaire Boys Membership and Icecream in 2005, and has collaborated with manufacturers like Adidas, Uniqlo, Louis Vuitton, and extra over time. Now, although, he is venturing into house design.
On Monday, Billionaire Boys Membership and Icecream introduced the launch of two collectible pillows—considered one of which has already offered out. “BBC has been capable of morph into many issues whereas nonetheless sustaining its basis. When the pandemic hit and our properties turned our canvases, I felt it was the right time for BBC to get into that area,” Williams tells AD of his new endeavor.
The pillows value $75 every and are available two designs. The sold-out one is black and white with an illustration of an astronaut on it, whereas the opposite, nonetheless accessible, one options an ice cream cone with a person’s face on it. Billionaire Boys Membership and Icecream (the manufacturers are type of a package deal deal) have dabbled in house items earlier than by releasing merchandise like a porcelain incense burner created in collaboration with Yeenjoy Studio, however now plan to broaden a lot additional with the discharge of rugs and different merchandise within the coming months.
Williams’s curiosity within the house design area is nothing new. In 2019, he introduced a collaboration with two Toronto-based actual property builders to create a condominium complicated known as Untitled. He labored with lead architect Mansoor Kazerouni of IBI Group, who used the sound wave sample from Williams’ music “Gust of Wind” to design the balconies of the constructing. The condos are nonetheless below building, and can reportedly be performed in 2023.