Beni Rugs’ New Showroom Is a Who’s Who of Moroccan Design


A tour of the studio just isn’t solely a celebration of Beni Rugs’ personal craftspeople but additionally of these all through Morocco. “One in every of our favourite components of residing and dealing in Marrakech, and persevering with to develop a model like Beni, is the group of makers and creators that decision Morocco residence,” says Lobo-Navia. In collaboration with architect and inside designer Silvia Michielotto, the Beni workforce concerned native artisans in constructing out and adorning the area. 

Sidi-Ghanem atelier Agouim turned a go-to collaborator for customized designs, together with the workplace’s cork wall overlaying, a rest room’s ribbed paneling, and choose solid-wood furnishings all through the area. To fill gaps within the flooring plan, the designers scoured a midcentury-modern trove within the Gueliz neighborhood, unnamed by the seller however referred to by locals as “Youseff’s store.”

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Summary prints designed by cofounder Lobo-Navia hold all through the area.

Photograph: Grant Legan courtesy of Beni Rugs

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Cork wall overlaying, produced in collaboration with native atelier Agouim, is put in all through the workplace area for when inspiration strikes.

Photograph: Grant Legan courtesy of Beni Rugs

For the ground lighting featured all through the showroom, the workforce labored with Algerian-born, Marrakech-based lighting designer Kada Oudainia, who “sources one of the best mild bulbs from France and brings them with him on the aircraft! Heat, comfortable mild is essential to him,” notes Lobo-Navia. Glassware and vases sourced from the souk on the Beldi Nation Membership dot the foyer, as does a pottery vase by Malakut Marrakech’s Salah Eddine, “a multitalented, self-taught artist who has an amazing sense of kind,” says Lobo-Navia. The cofounder’s personal summary print designs, produced by Moroccan display screen printer Tanger Print Membership, are additionally featured all through the studio. And within the workplace, leather-based desk pads and coasters crafted by Nasire, which sources supplies from an area tannery, accompany every desk.

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A Nineteen Sixties Italian coffee-table base that the duo had polished and topped with a slab of travertine was sourced from a classic seller in Gueliz that locals discuss with as “Youssef’s store.”

Photograph: Grant Legan courtesy of Beni Rugs

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The lavatory’s ribbed-like wooden paneling  was designed in collaboration with Agouim.

Photograph: Grant Legan courtesy of Beni Rugs

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Beginning at round $400, costs for the bespoke flooring coverings can exceed $6,500 relying on complexity and measurement.

Photograph: Grant Legan courtesy of Beni Rugs

Concurrently, throughout the globe in New York Metropolis, the pair is debuting the Beni Condo—their first U.S.-based showplace. Displaying three to 4 full-sized rugs every season, the area is additional outfitted with customized furnishings, together with a Donald Judd–impressed shelving unit crammed with Moroccan ceramics. “We dreamed up this character—the perfect Beni shopper—and imagined what their pied-à-terre would appear to be,” explains Wright. Housed in an historic West ninth Avenue brownstone, and in collaboration with Manhattan-based inside stylist and designer Colin King, the condominium can be open by appointment starting in mid-July.

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